||Marketing & Sales Consultant
Eileen Higginbotham is the president and founder of Hotel Marketing Resources Inc. where she brings over thirty-five years of experience of sales and marketing within the hotel/travel industry to this position. Eileen has extensive managerial experience with multi-property and multi-franchise operations at both the property and corporate levels of responsibility. Her experience ranges from ultra deluxe all suite boutique inns to large hotels and an extensive list of brand experience. She has years of leadership dealing with aggressive competition, economic slumps, the challenges of technological innovation, rapid expansion, repositioning and even unexpected natural disasters.
As president of Hotel Marketing Resources Inc. Eileen specializes in results-centered solutions to fit the requirements of a property and its particular market situation. She also focuses on cost-effective sales and marketing initiatives fashioned to get the most from a company’s or property’s marketing dollars. Hotel Marketing Resources Inc. gives you access to real managerial experience and to personalized, no-nonsense, result-oriented marketing solutions and resources. We help hotels put “heads in beds!”
President and Founder, Hotel Marketing Resources. Inc Palatine, IL (2002-present)
Vice President of Sales and Marketing, First Hospitality Group, Des Plaines, IL (1989-2002)
Director of Sales and Marketing, Ramada Hotel O’Hare, Rosemont, IL (1983-89)
Vice President of Sales, Caravelle Travel and Omni Meeting Planners, Elgin IL (1976-83)
EDUCATION, TRAINING, AND CERTIFICATION
Certification: CHME (Certified Hotel Marketing Executive), Educational Institute of HSMAI.
Ongoing training: Participated in over 50 professional seminars, workshops, and conferences in sales, marketing, management, supervision, travel, hospitality, Internet marketing, professional time management, event planning, and related areas (conducted by Motorola, Ramada, ASTA, Selling Power, HSMAI, Hampton Inn, Marriott, American Airlines, Society of Government Travel Professionals, and others).
Memberships: Rotary International (Past President of O’Hare Club; Secretary, current member of the Schaumburg/Hoffman Estates Club; Committee Chair, Board Member, Rotarian of the Year,), HSMAI (Hotel Sales and Marketing International), SGTP (Society of Government Travel Professionals).
Awards: Receipent of five HSMAI Adrian and Golden Bell Awards for marketing excellence. Rotarian of the Year in the Rotary Club of O’Hare and the Rotary Club of Schaumburg/Hoffman Estates
Published articles: HSMAI Marketing Review-“Where’s the Magic Now, Marketing Airport Hotels” and AAHOA Annual Convention magazine, “Demand Generators”.
College coursework: business, liberal arts studies, and other areas.